Marketing Manager - retail
Sector: FMCG / Trade marketing
Region: Praha
Valid until:
15. 4. 2026
About Our Client
For our client, a leading global FMCG company in oral and personal care, we are looking for a Retail Marketing Manager for the Czech and Slovak markets. In this role, you will drive shopper-focused marketing initiatives for assigned categories, ensuring that global and regional strategies are effectively translated into impactful local activations. You will collaborate closely with the Hub marketing team, Customer Development, and cross-functional partners to deliver strong in-store execution, support commercial planning, and contribute to category and brand growth across key retail environments.
Key Responsibilities
- Responsibility for local brand activation across the Czech and Slovak markets.
- Implementation of regional strategies and preparation of local 5P plans (product, price, place, promotion, presentation).
- Development of shopper marketing programs and in‑store materials in cooperation with the sales team.
- Collaboration with the regional team on planning new product launches and commercial activities.
- Monitoring field execution, communication with the sales representatives, and participation in visits to key customers.
- Analysis of promotional activities, evaluation of effectiveness, and proposals for optimization to increase ROI.
- Preparation of presentations, tools, and materials for the sales team (e.g., trade stories, activation plans, 5P tools).
- Collaboration on budget planning, monitoring brand performance, and supporting the sales team in creating customer plans.
- Communication with the regional hub, translation of marketing materials, and reporting.
- Travel requirement: 10%
Candidate Profile
- University degree (preferably in Marketing, Business, or Economics).
- 2–3 years of experience in trade marketing (FMCG background is an advantage).
- Excellent communication and presentation skills.
- Team‑oriented, independent, and able to work under pressure.
- Fluent Czech/Slovak and very good English (minimum B2 level).
What We Offer
- Motivating bonus system
- Discount on company products
- Medical & Dental Care
- 25 days off + 10 sick days
- Meal contribution
- Work from home
- Cafeteria
- Multisport card
- Pension plan & Life insurance contribution
- Opportunities for professional growth and development
Interested in this opportunity?
Contact us to learn more about this exclusive opportunity and discuss how your experience aligns with our client's needs.